Why should I hire Story Sellers to do my email marketing?

Story Sellers has a specialized email marketing team, with focus on Mailchimp and POS integrations and has received international awards for its email campaign design and campaign ROI, including for Oh My Cupcakes!. Unlike other agencies, Story Sellers actively reports out email campaign results and gives its partners/clients access to account data and historical trends.

Most agencies provide rinse-and-repeat email marketing campaigns, where each industry and business within an industry look the same. Story Sellers goes in and creates unique email design, aligns the brand strategy and voice, develops a content calendar and syncs those messages with other marketing. They also monitor and report out effectiveness

Email marketing engages customers that have already shown an interest in a business. With strategic, well designed and creative emails, businesses can see an increase in customer loyalty and sales.

Working with Story Sellers to do a direct mail, also known as Every Door Direct Mail (EDDM), campaign means that printing and distribution vendors have been vetted for list effectiveness and they provide tracking for coupon redemption, which many other agencies do not provide.

Story Sellers was one of the first marketing firms to sign NIL student-athlete. Its long history of working with student-athletes includes large scale campaigns, such as with Tank Dell and Rhythm Energy, to smaller, micro-influencer projects. They have a unique understanding of the range of advertising opportunities with NIL deals and do not focus exclusively on DI top tier talent, but creatively can engage in smaller markets.

Story Sellers has experience focused on making sure influencer partnerships are cost effective for brands but they are also a good fit. While some marketing companies may focus on only selecting people with massive followings, high price tags and just one post as part of their deal, Story Sellers knows how to better target partnerships to ensure that the influencer fits the target market and it is a cost-effective investment for the brand. Story Sellers has worked with influencer deals with followings of 2,000 up to 870,000, including influencer partnerships for Rhythm Energy, Ideal Image and Cloudbound.

It is possible to hire influencers directly. Working with a marketing partner, such as Story Sellers, allows in-house marketing teams to focus on doing what they do best, which is their day-to-day work, while the Story Sellers team identifies influencers for brand partnerships.

When Story Sellers can act as a coordinator between influencers and brands, it allows brands and companies to have more flexibility in communicating and setting expectations with influencers. Story Sellers is also experienced in vetting influencers to determine their best brand fit and appropriate contract terms, including amount they should be paid and deliverables.

Story Sellers is different from many advertising groups because it doesn’t just select OOH, billboard, bus stop and transportation signage and transit ad locations, based on what they’re giving on a spreadsheet. They personally scout locations to ensure they maximize effectiveness and are priced accordingly. Story Sellers often includes its OOH strategy with Go To Market campaigns and detailed scouting reports that are also utilized by internal marketing teams to assist with a comprehensive strategy. Story Sellers has deployed OOH strategy for MOJO Car Wash, SkyZone and Cloudbound.

Yes. Story Sellers negotiates and has preferred pricing with some of the largest billboard, bus stop and transportation signage and transit ad companies in the United States. These unique partnerships give brands that work with Story Sellers a unique advantage with their OOH buys. Additionally, Story Sellers has partnered with many local and regional OOH providers, giving the companies that work with Story Sellers additional flexibility in creating a campaign that is just right for them.